There is a trend occurring in today's law firms? No, not the fact they are hiring sales people--that's old news. The trend, it seems, is for marketing people to be so engaged with the firm's activities, that they are marrying, yes marrying, partners. And there's even a micro trend that many managing partners and marketing directors have gotten hitched. Now that's the ultimate relationship-building I say! While some would urge me to provide examples, I'd like to keep the posting short and not bore anyone with the details. Suffice it to say, this is probably not the relationship-building most of us in sales coaching and training are talking about. But it certainly parallels the process! Stay tuned.....not everyone in these firms will agree the trend benefits the firm. And about being that next in line marketing director--what a tough act to follow!